Dear Colleagues,

AUTOMEDIAS.ORG is pleased to invite you to the event to be held on May 10, 2023, from 9am to 7pm (PDT), at the University of California, Berkeley, entitled :

"DEEPFAKE: A Rhetorical and Economic Alternative to Address the So-Called “Post-Truth Era”.


Since Greek antiquity, the rhetorical tradition has proposed to conceive and apprehend the search for truth differently from the Western philosophical tradition that was born with Plato. Platonic politics wished to control the city by subjecting political expression to the philosophical concept, whereas rhetoric opposed the logocratic and universal claim of philosophy, in the name of the diversity of subjectivities and forms of life that composed the demos, and justified democratic deliberation as a form and process of agreement and democratic agency.

This symposium aims to develop a critique of the current debates against Post-Truth and fakeness, led today by Big Tech in an effort to ensure its hegemony on the process of subjectivation and to control the political expression of the demos through the control of the digital economy, which today includes the economy of creation and economy of imagination. In addition to the critical force of the rhetoric that we wish to rehabilitate, in order to denounce the illusion of a digital democracy through the current platforms of digital capitalism, this colloquium would like to suggest a different approach to the problems related to the deepfake by proposing an articulation between a Critical Digital Rhetoric and a Digital Political Economy.

Rather than censoring the new combination of Fakeness and Artificial Intelligence, called the deepfake, as Big Tech is doing today, we wish to reintegrate the production of deepfake in a digital political economy, which would exploit the rhetorical potential of deepfake in a new economy of digital democracy. The latter would face the challenge of revealing the democratic value of the deepfake through the possibility of a circulation and a reappropriation of symbolic images as well as a digital hermeneutic. It is thus a new rhetorical paradigm of digital democracy that we wish to promote as an alternative to the alienating alliance of surveillance capitalism, computational capitalism, computational sciences, and data sciences.

This event is organized by AUTOMEDIAS.ORG, co-produced by the NEST project and the Townsend Center for the Humanities, UC Berkeley, and hosted by Social Science Matrix, in partnership with the :
The event will take place in person at UC Berkeley and online. So you can follow the symposium remotely if you wish by registering on this form.

You can find here more information about the event, including the program, the biographies and the argument of the colloquium.

Looking forward to meeting you!

Igor Galligo

Igor Galligo
Associate Researcher at Technische Universität, Berlin
Visiting Student Researcher at University of California, Berkeley, USA

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