[image: 004-Deepfake.png]

Dear Colleagues,

AUTOMEDIAS.ORG <> is pleased to invite you to the
event to be held on *May 10, 2023, from 9am to 7pm (PDT), at the University
of California, Berkeley*, entitled :

*"DEEPFAKE: A Rhetorical and Economic Alternative to Address the So-Called
“Post-Truth Era”.*


Since Greek antiquity, the rhetorical tradition has proposed to conceive
and apprehend the search for truth differently from the Western
philosophical tradition that was born with Plato. Platonic politics wished
to control the city by subjecting political expression to the philosophical
concept, whereas rhetoric opposed the logocratic and universal claim of
philosophy, in the name of the diversity of subjectivities and forms of
life that composed the demos, and justified democratic deliberation as a
form and process of agreement and democratic agency.

This symposium aims to develop a critique of the current debates against
Post-Truth and fakeness, led today by Big Tech in an effort to ensure its
hegemony on the process of subjectivation and to control the political
expression of the demos through the control of the digital economy, which
today includes the economy of creation and economy of imagination. In
addition to the critical force of the rhetoric that we wish to
rehabilitate, in order to denounce the illusion of a digital democracy
through the current platforms of digital capitalism, this colloquium would
like to suggest a different approach to the problems related to the
deepfake by proposing an articulation between a Critical Digital Rhetoric
and a Digital Political Economy.

Rather than censoring the new combination of Fakeness and Artificial
Intelligence, called the deepfake, as Big Tech is doing today, we wish to
reintegrate the production of deepfake in a digital political economy,
which would exploit the rhetorical potential of deepfake in a new economy
of digital democracy. The latter would face the challenge of revealing the
democratic value of the deepfake through the possibility of a circulation
and a reappropriation of symbolic images as well as a digital hermeneutic.
It is thus a new rhetorical paradigm of digital democracy that we wish to
promote as an alternative to the alienating alliance of surveillance
capitalism, computational capitalism, computational sciences, and data

This event is organized by AUTOMEDIAS.ORG, co-produced by the NEST project
<> and the Townsend Center for the Humanities,
UC Berkeley <>, and hosted by Social
Science Matrix <>, in partnership with the :

   - Department of Rhetoric <>
   - Center for Science, Technology, Medicine & Society
   - Network for New Political Economy <>
   - Berkeley Economy and Society Initiative
   - Saas-Fee Summer Institute of Art <>

The event will take place in person at UC Berkeley and online. So you can
follow the symposium remotely if you wish by registering on this form

You can find here <> more information
about the event, *including the program, the biographies and the argument
of the colloquium.*

Looking forward to meeting you!

Igor Galligo

Igor Galligo
Associate Researcher at Technische Universität, Berlin
Visiting Student Researcher at University of California, Berkeley, USA

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